Analysis of the Shampoo Market: Assessment of Market Size, Trends, Statistics, and Competitors
Global Shampoo Market by Product Type (2-in-1 Shampoo, Antidandruff Shampoo, Medicated/Special Purpose, Regular, and Others), by End User (Men, Women, and Kids), by Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, Drug Stores & Pharmacies, Departmental Stores, Online Stores, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) – Market Size, Share, COVID-19 Impact, Regional Analysis & Forecast Till 2030
Category - Consumer Goods & Services
Report Code - OMR-CGS-221
Format: PDF, PPT, and Excel
Shampoo Market Overview
Shampoo is a substance used to clean hair and comes as a thick liquid. Shampoo bars are an alternative format that is less frequent. Applying shampoo to damp hair, working it through to the scalp, and washing it out is the standard. Some people choose to apply hair conditioner after shampooing. Shampoo is used to wash off excess sebum from the hair without removing too much moisture and rendering the hair unruly. Shampoo sales are rising rapidly because of the increasing demand for hair care products from millennials and generation x customers worldwide. Due to factors including increased hair loss as a result of changing lifestyles, the ease of using these goods, poor hygiene conditions, and contact with the environment with rising pollution levels, anti-dandruff shampoo is expected to be the most rapidly expanding segment within the shampoo market over the medium term. More and more people are becoming aware of the dangers of using chemicals and synthetic items, driving demand for natural and organic alternatives. Several negative effects on the scalp and hair development have been linked to inexpensive hair cleaners containing harmful substances that promise the same results. The personal care business has witnessed increased demand for hygiene goods amid the unprecedented worldwide COVID-19 pandemic. Still, the market for other new items within the category, including hair care, hair color, and hairstyle products, has decreased. Hair washing is not a need in daily life but is a recommended hygiene activity.
Shampoo Market Growth Factors
Market to Climb on an Upward Trend as Oil-Infused and Dry Product Variations of Shampoo Take Flight
Dual-degree impact products are typically viewed as cost-effective options since they solve many problems with a single application. A good example is the 'Total Miracle 7n1 Shampoo' sold by the Procter & Gamble brand Aussie. This shampoo addresses seven separate issues simultaneously: lack of shine; lack of strength; lack of smoothness or softness; lack of protection against split ends; lack of hydration; and lack of control over humidity. In addition, oil-infused hair cleaners are rising in favor since they add moisture while effectively washing the hair. Therefore, businesses are adding a variety of nutritious oils to their goods to meet their customers' needs better. The 'Sulphate Free Shampoil' sold by L'Oréal's Dark & Lovely line is made with Moringa Oleifera Seed Oil. In contrast, the 'Bed Head' line of products sold by Unilever's TIGI brand contains an oil-infused shampoo formulated for dyed hair and infused with almond and coconut oil. On the other hand, the global market for herbal shampoo has grown astoundingly in recent years, particularly in the Asia-Pacific area. Aggressive marketing initiatives, aimed mostly at young customers, are largely responsible for this success. Companies are responding to rising demand in the country by releasing products that offer more sophisticated benefits than their competitors' products. The rising interest in scalp care products can be traced back to the widespread belief that a healthy scalp is the key to beautiful hair. This belief, in turn, fuels interest in scalp care products among consumers who want to improve the health of their hair and boost its strength and elasticity. While the use of leave-in treatments and masks for protecting and nourishing hair is rising, the shampoo industry remains the largest. In addition, the desire for innovative solutions that make hair and hygiene maintenance simple and quick has increased due to customers' increasingly hectic lifestyles. As a result, there will be plenty of room for companies to make money in the future.
Customized Hair Care Products and Widening Availability to Pave the Way for a Positively Chaotic Market
The manufacturers of hair care products have developed reasonable answers to issues including hair thinning, excessive sebum discharges, and extreme hair loss. Different hair cleansers exist for oily hair and dry hair, curly hair type, and volumizing products, among others, to treat specific hair concerns. Alterations in environment, kind of employment, diet, and other lifestyle variables all contribute to a less healthy scalp. Therefore, increasing hair-related problems across all age groups and the need to nourish hair in response to these problems are expected to fuel market growth throughout the forecast period. It is predicted that salons that provide clients with bespoke services and goods will become industry leaders. Function Inc., Pure & Mine, Inc., Gemma Labs, Inc., Bare Anatomy, and many others worldwide are just some of the brands and businesses that perform comparable duties to provide individualized approaches to hair care. However, the formulation of these companies' products is done independently for each customer according to their unique requirements. In addition, established businesses in the industry are exploring the use of cutting-edge ingredients to increase sales. The rising need for protein and vitamin-based products with many uses has prompted researchers to investigate biotin, probiotics, and fruit vitamins. For instance, the natural micro-biome on the scalp is kept in check by the prebiotic beta-glucan included in Nanogen's 7-IN-1 Shampoo. Therefore, customization and using one-of-a-kind formulas are projected to boost the shampoo industry. Several studies have also shown that herbal shampoo is preferable to chemical shampoos. As a result, herbal shampoos that are both healthy and kind to the environment are gaining popularity. Synthetic shampoos and conditioners include hazardous chemicals, so most people know that keeping their hair healthy is tough. In response to this trend, several businesses have introduced new offerings based on or containing natural elements. Herbal shampoos are becoming increasingly popular, and manufacturers are responding to consumer demand by using more natural components like jojoba oil, argan oil, coconut milk, and onion.
Shampoo Industry Segmentation
Product Type
• 2-in-1 Shampoo
• Antidandruff Shampoo
• Medicated/Special Purpose
• Regular
• Others
End User
• Men
• Women
• Kids
Distribution Channel
• Supermarkets/Hypermarkets
• Specialty Stores
• Drug Stores & Pharmacies
• Departmental Stores
• Online Stores
• Others
Shampoo Market Regional Segmentation
North America
o U.S.
o Canada
o Mexico
Europe
o Germany
o U.K.
o France
o Spain
o Italy
o Rest of Europe (RoE)
Asia Pacific (APAC)
o Japan
o China
o India
o South Korea
o Rest of APAC
Latin America
o Argentina
o Brazil
o Rest of Latin America
Middle East & Africa
o South Africa
o UAE
o Saudi Arabia
o Rest of MEA
Product Type Insights
Medicated Shampoos to be Propelled as the Dominant Seller as Incidences of Fungal Infections to Grow
Based on product type, the global market can be segmented across 2-in-1 shampoo, antidandruff shampoo, medicated/special purpose, regular, and others.
Medicated medications are developed specifically for therapeutic effects over certain ailments, such as fungal infections, and they are exclusively intended for use by a specific subset of the population. On the other hand, specialized goods that serve a specific function, such as shampoos designed specifically for athletes or swimmers and featuring extra advantages, such as the incorporation of components that readily remove chlorine, salts, or trace minerals from the scalp, are anticipated to see significant growth as a result of the increased usability of such products.
The regular goods category is projected to have a substantial market share because these products have greater uses among the general population. It is expected that products with features such as cuticle nutrition, scalp balancing, smoothening, and detoxifying will become more popular, given that they offer additional advantages in addition to cleansing treatments.
Distribution Channel Insight
Supermarkets/Hypermarkets to Accommodate a Large Volume of Sales due to Continuous Discounts and Wider Product Choice
By distribution channel, the global market can be split into supermarkets/hypermarkets, specialty stores, drug stores & pharmacies, departmental stores, and online stores.
Customers can physically evaluate different brands in terms of their ingredients and packaging while shopping in hypermarkets and supermarkets. In addition, these businesses provide a variety of incentives, such as discounts on big-ticket items, yearly membership packages, and gift certificates, which makes them the go-to option for shopping for personal care goods. It is now simpler for customers to shop at traditional brick-and-mortar establishments, allowing the convenience store sector to capture a substantial portion of the market. Additionally, these businesses' consistent offering of reasonably priced foodstuffs significantly expands their market sector.
On the other hand, it is anticipated that the online channels category will expand at a quicker rate due to the expanding use of the internet. In addition, COVID-19 has had a favorable influence on online channels as a result of the closure of retail outlets, which suggests that the trend of purchasing online will most likely continue in the near future.
Regional Insights
North America to Generate Revenue at a Maximum Rate due to Rising Spa Visits and Increasing Demand for Premium Products
North America, Europe, Asia Pacific, Latin America, the Middle East and Africa are the main focus of the global market in terms of global segmentation.
The expansion of beauty parlors, day spas, and hair salons is the primary factor propelling growth in the North American industry. For example, according to an article on the U.S. Spa Industry published in January 2020, the overall number of spa visits climbed in the United States to around 190 million in 2018 from 187 million in 2017. This is a significant increase from the previous year. In addition, the industry in the region will receive further impetus from the rising demand for a premium assortment of items.
The European industry is anticipated to occupy a large part of the overall market because of growing concerns about scalp damage, frizzy hair, and split ends. According to the findings of a survey that was conducted in the United Kingdom and published in May 2019 by NetDoctor, which is a part of the Hearst U.K. well-being network, approximately 82% of survey respondents who were experiencing problems with hair loss also stated that they were experiencing problems with hair thinning. This was attributed to inherited conditions, stress, age-related issues, and other medical reasons. In addition, current trends in hair coloring in the region will lead to an increase in demand for hair wash products that are safe for colored hair.
The shampoo market in the Asia-Pacific area is undergoing enormous development due to the changing consumer dynamics combined with an increase in knowledge of hair and scalp care products, in particular in China, India, Japan, Thailand, and South Korea. This growth is driven by the increased demand for shampoo in these countries. The routine for caring for their hair is a vital part of their day-to-day lives. For instance, the Chinese populace views shampoos as a vital product for hair care because they maintain the appropriate moisture level in the hair. In addition, the demand for shampoo that prevents hair loss is fast expanding in China. This may mostly be attributed to the country's high-pressure lifestyle and increasing pollution levels. In addition, it is anticipated that urban residents and younger people would focus more on the premium market and be prepared to spend more money on high-end shampoos that provide effects in a shorter amount of time. As a consequence, it is anticipated that this will impact the expansion of the market in the years to come.
Shampoo Industry Analysis
The presence of well-known competitors, in addition to smaller regional businesses, is one of the distinguishing features of the industry. There is an abundance of well-known brands now on the market, such as PANTENE (manufactured by Procter & Gamble), Suave and Dove (manufactured by Unilever), and Garnier, Redken, and Kiehl's (manufactured by L'Oreal), amongst many others. This has resulted in a cutthroat level of competition. Therefore, major companies are exerting great effort to preserve their share of the global shampoo market.
The shampoo market is extremely competitive due to a wide variety of businesses inside and outside the country. The leading companies in the shampoo industry are concentrating their efforts on expanding their product lines by capitalizing on the potential presented by developing countries, therefore satisfying the requirements of end users. For example, to entice more customers, the TRESemme brand manufactured by Unilever is advertised as a "hair care brand that gives salon-style effect." On the other side, the corporation is placing a strong emphasis on making both their goods and their procedures more environmentally friendly.
Shampoo Market Recent Developments
• In December 2020, when Ouai Haircare introduced its anti-dandruff shampoo to the market in the United States, the company immediately became a leader in the dandruff care product category. The manufacturer claims that the product is developed using an ingredient authorized by the Food and Drug Administration (FDA), which is 2% salicylic acid. This component is intended to cure dandruff symptoms and break down germs that cause dandruff to calm the scalp.
• In October 2020, Miracle Aura premium onion black seed hair shampoo is the newest addition to the organic shampoo lineup, which was revealed by Auretics Limited, India's largest online shopping platform, as part of the company's growth of its organic shampoo offerings. According to the assertions made by the manufacturer, the shampoo contains ingredients such as vitamin C, vitamin E, anti-oxidants, onion seed oil, castor oil, argan oil, and biotin, all of which contribute to the revitalization of a worn-out scalp and the strengthening of brittle hair.
Global Shampoo Market Prominent Players
• Kao Corporation (Japan)
• Henkel AG & Co. KG aA (Germany)
• Unilever (U.K.)
• Estée Lauder Co. Inc. (U.S.)
• Coty Inc. (U.S.)
• L’Oreal S.A. (France)
• Shiseido Co. Ltd. (Japan)
• Procter & Gamble Co. (U.S.)
• Johnson & Johnson (U.S.)
Frequently Asked Questions (FAQs)
At what rate will the Shampoo Market Expand?
Objective Market Research forecasts that the shampoo market will grow at a CAGR of 3.8% during the projected period.
What are the factors driving the global Shampoo Market?
The global shampoo market is expected to be driven by valuable properties such as moisturizing and nourishing, cleaning and shining effects, wider product availability, and changing climatic conditions during the forecast period.
Which segment accounted for the largest Shampoo Market share by Distribution Channel?
While purchasing in hypermarkets and supermarkets, customers are able to compare various brands based on their ingredients and packaging tangibly. In addition, these companies offer a variety of rewards, such as discounts on expensive items, membership packages, and gift certificates, making them the go-to option for purchasing personal care products.
What region holds the major share in the global market scape?
In China, India, Japan, Thailand, and South Korea, the shampoo market in the Asia-Pacific region is expanding rapidly due to changing consumer dynamics and a rise in consumer awareness of hair and scalp care products.
Which are the dominating players in the market during the forecast period?
Some market leaders in the global headgear industry are Unilever (U.K.), Estée Lauder Co. Inc. (U.S.), Coty Inc. (U.S.), L’Oreal S.A. (France), and Shiseido Co. Ltd. (Japan), among others.
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Table of Content
1. Introduction
1.1 Market Definition
1.2 Objective of the Study
1.3 Market Scope
1.4 Years Considered in the Study
1.4.1 Historic Year: 2019-2021
1.4.2 Base Year: 2022
1.4.3 Forecast Period: 2023-2030
1.5 Currency Used in the Study
1.6 Boundaries for the Study
1.7 Collaborators/Stakeholders/Benefactors
2. Research Methodology
2.1 Research Outline
2.2 Data Collection Methods
2.3 Data Sources
2.3.1 Secondary Sources
2.3.1.1 Paid Sources
2.3.1.2 Unpaid Sources
2.3.2 Primary Sources
2.4 Market Estimation Methodology
2.4.1 Top-Down Approach
2.4.2 Bottom-Up Approach
2.5 Data Triangulation
2.6 Assumptions of the Study
2.7 Limitations of the Study
3. Executive Summary
3.1 Market Outlook
3.2 Analysts Perspective
4. Market Overview
4.1 Market Dynamics
4.1.1 Drivers
4.1.1.1. Oil-Infused and Dry Product Variations
4.1.1.2. Increasing Interest in Scalp Care Products
4.1.2. Restrain
4.1.2.1. Usage of Chemical and Synthetic Products During Manufacturing
4.1.3. Opportunities
4.1.3.1. Customized Hair Care Products
4.1.4. Impact of Market Dynamics
4.2. Impact of COVID-19 pandemic
4.3. Value Chain Analysis
4.4. Porter’s Five Forces Analysis
4.4.1. Bargaining Power of Buyers
4.4.2. Bargaining Power of Suppliers
4.4.3. Threat of Substitution
4.4.4. Threat of New Entrants
4.4.5. Competitive Rivalry
5. Global Shampoo Market Analysis & Forecast, by Product Type from 2019-2030 (in USD million) (in million Units)
5.1. 2-in-1 Shampoo
5.2. Antidandruff Shampoo
5.3. Medicated/Special Purpose
5.4. Regular
5.5. Others
6. Global Shampoo Market Analysis & Forecast, by End User from 2019-2030 (in USD million) (in million Units)
6.1. Men
6.2. Women
6.3. Kids
7. Global Shampoo Market Analysis & Forecast, by Distribution Channel from 2019-2030 (in USD million) (in million Units)
7.1. Supermarkets/Hypermarkets
7.2. Specialty Stores
7.3. Drug Stores & Pharmacies
7.4. Departmental Stores
7.5. Online Stores
7.6. Others
8. Global Shampoo Market Analysis & Forecast, by Region from 2019-2030 (in USD million) (in million Units)
8.1. North America
8.1.1. North America Shampoo Market Analysis & Forecast, By Country
8.1.1.1. U.S.
8.1.1.2. Canada
8.1.1.3. Mexico
8.1.2. North America Shampoo Market Analysis & Forecast, By Product Type
8.1.3. North America Shampoo Market Analysis & Forecast, By End User
8.1.4. North America Shampoo Market Analysis & Forecast, By Distribution Channel
8.2. Europe
8.2.1. Europe Shampoo Market Analysis & Forecast, By Country
8.2.1.1. Germany
8.2.1.2. UK
8.2.1.3. France
8.2.1.4. Spain
8.2.1.5. Italy
8.2.1.6. Rest of Europe (RoE)
8.2.2. Europe Shampoo Market Analysis & Forecast, By Product Type
8.2.3. Europe Shampoo Market Analysis & Forecast, By End User
8.2.4. Europe Shampoo Market Analysis & Forecast, By Distribution Channel
8.3. Asia-Pacific (APAC)
8.3.1. Asia-Pacific Shampoo Market Analysis & Forecast, By Country
8.3.1.1. Japan
8.3.1.2. China
8.3.1.3. India
8.3.1.4. South Korea
8.3.1.5. Rest of the APAC
8.3.2. Asia-Pacific Shampoo Market Analysis & Forecast, By Product Type
8.3.3. Asia-Pacific Shampoo Market Analysis & Forecast, By End User
8.3.4. Asia-Pacific Shampoo Market Analysis & Forecast, By Distribution Channel
8.4. Latin America
8.4.1. Latin America Shampoo Market Analysis & Forecast, By Country/Region
8.4.1.1. Argentina
8.4.1.2. Brazil
8.4.1.3. Rest of Latin America
8.4.2. Latin America Shampoo Market Analysis & Forecast, By Product Type
8.4.3. Latin America Shampoo Market Analysis & Forecast, By End User
8.4.4. Latin America Shampoo Market Analysis & Forecast, By Distribution Channel
8.5. Middle East & Africa
8.5.1. Middle East & Africa Shampoo Market Analysis & Forecast, By Country/Region
8.5.1.1. South Africa
8.5.1.2. UAE
8.5.1.3. Saudi Arabia
8.5.1.4. Rest of Middle East & Africa
8.5.2. Middle East & Africa Shampoo Market Analysis & Forecast, By Product Type
8.5.3. Middle East & Africa Shampoo Market Analysis & Forecast, By End User
8.5.4. Middle East & Africa Shampoo Market Analysis & Forecast, By Distribution Channel
9. Competitive Landscape
9.1. Market Share Analysis (2022)
9.2. Market Positioning of Top Players (2022)
9.3. Key Developments & Growth Strategies (2020-2022)
9.3.1. Product Launches
9.3.2. Merges, Collaborations & Agreements
9.3.3. Expansion
9.4. SWOT Analysis
10. Company Profiles (Business Overview, Products Offered, Financial Details*, Recent Developments)
10.1. Kao Corporation (Japan)
10.1.1. Company Snapshot
10.1.2. Business Overview
10.1.3. Financial Data
10.1.4. Key Products Offered
10.1.5. Recent Developments
10.2. Henkel AG & Co. KG aA (Germany)
10.3. Unilever (U.K.)
10.4. Estée Lauder Co. Inc. (U.S.)
10.5. Coty Inc. (U.S.)
10.6. L’Oreal S.A. (France)
10.7. Shiseido Co. Ltd. (Japan)
10.8. Procter & Gamble Co. (U.S.)
10.9. Johnson & Johnson (U.S.)
11. Appendix
11.1. Currency Exchange Rate to USD
11.2. Abbreviations
* Financial details captured might be subjected to information available and not be given for privately-held companies or for companies that do not report it in the public domain