Analysis of the Smart Stadium Market : Assessment of Market Size, Trends, Statistics, and Competitors
Global Smart Stadium Market by Component (Software and Services), by Service (Consulting, Deployment & Integration, and Support & Maintenance), by Deployment (On-Premise, Cloud and Hybrid), and by Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) – Market Size, Share, COVID-19 Impact, Regional Analysis & Forecast Till 2030
Category - ICT
Report Code - OMR-ICT-258
Format: PDF, PPT, and Excel
Smart Stadium Market Overview
Stadium managers face a difficult squeeze play, with spectators demanding a more exciting experience and host communities seeking more profits on their investments in sports complexes. Now more than ever, stadiums must develop creative solutions to attract additional spectators, increase revenue from existing customers, and ensure the safety of everyone inside. The sports business has seen several changes in recent years. Companies providing "smart stadiums" solutions should expect substantial prospects due to the expanding sports league culture for developing nations and technical improvements in established and growing economies. Smart stadiums implement several related technologies to better meet the needs of players, fans, and medical staff. Surveillance systems, digital displays, parking systems, and sensors, to name a few, are all interconnected via wireless and wired networks in the smart stadium. The deployment of technology, construction, maintenance, and taxation all need substantial financial commitments from stadium operators to turn a stadium into a smart stadium. Modernizing and installing state-of-the-art technology in a classic stadium can cost millions. However, many stadium operators hesitate to make significant improvements because the return on investment is not immediately apparent. Sports have been placed on pause because of the global epidemic of COVID-19. Most leagues and tournaments have been put on hold because of the new coronavirus outbreak.
Smart Stadium Market Growth Factors
Rising Number of Sporting Events Post-Pandemic to Spur Exceptional Market Demand
The growing trend of fully digital stadia will propel the smart stadium industry. Visitors to the stadiums demand a more user-friendly experience, and the host nations are looking for methods to maximize the financial benefits of the arena. In light of this development, stadiums, and arenas serve as more than just a place to display athletic talent, host competitions, and attract enormous crowds. Stadiums are looking for innovative methods to make money, attract a larger crowd, and encourage fans to spend more due to the growing trend of consumers preferring to get game updates and statistics on their mobile devices. Fans in the stadium may stream the action from the cloud and share their experience on social media. The market for smart stadiums is propelled by the increasing number of sporting events held worldwide and the widespread preference among fans to attend games in person rather than watch them on television. The expanding number of sponsorships and inexpensive ticket pricing in recent years have greatly contributed to the rising demand for athletic events. Vast sports fans attend games in person due to the stadiums' vast seating capacities. Before, only residents of the host country and its immediate neighbors were allowed to purchase tickets. With more and more people wanting to see their favorite games live, stadium sponsors are helping by lowering the expense of international travel and offering enticing ticket prices. As an example, Germans love their sports, especially football and the Bundesliga League, which consistently draws sold-out crowds to the country's stadiums. This bodes well for the market and should lead to increased attendance at stadium events over the next few years.
Implementation of Green Initiatives and IoT-based Solutions will Produce Reliable Market Growth
Over the forecast period, the demand for smart stadium technologies is expected to rise for several reasons, including the rising use of the Internet of Things, or IoT, technologies for the efficient administration of stadium infrastructure and an increased focus on engaging and pleasing fans at the premises. Several security standards have been enforced for stadium building by sports governing organizations worldwide. One example is the UEFA Stadium Infrastructure and Safety and Security Regulations, drafted jointly by the UEFA partners and the UEFA Stadium and Security Committee. Its purpose is to guarantee that the event goes off without a hitch regarding security. The necessity to protect the safety of the venue, supporters, and sports employees has been raised in light of recent fire mishaps and terrorist attacks in high-profile stadiums worldwide. Because of this, there has been a rise in interest in using energy-saving devices in stadiums. The owners of the stadiums are also working hard to make the fans' time there as enjoyable as possible by employing mobile applications. These programs allow users to order goods, eat at restaurants digitally, and watch live events. High-speed internet is available at these venues, and digital signage helps direct spectators to shorter lines at the turnstiles and exits. Fans at "smart" stadiums can access applications to enhance their experience. This, in turn, is expected to drive market expansion in the years ahead. Wanda Metropolitan Stadium, one of Europe's smartest venues, features over 1500 Wi-Fi access points, 6,000 outlet networks, and information on where to park and watch the game directly in the app on your smartphone. More energy consumption means more energy lost and more carbon dioxide released. Thus, it's important to use energy efficiently. Nearly a quarter of all greenhouse gas emissions come from electricity generation. Governments in both wealthy and developing countries are working harder than ever to reduce their carbon footprint in response to rising worries about global warming and ozone depletion. Emissions rules are becoming more stringent as governments take action.
Smart Stadium Industry Segmentation
Component
• Software
o Stadium and Public Security
o Automation
o Event Management
o Network Management
o Others
• Services
Service
• Consulting
• Deployment & Integration
• Support & Maintenance
Deployment
• On-Premise
• Cloud
• Hybrid
Smart Stadium Market Regional Segmentation
North America
o U.S.
o Canada
o Mexico
Europe
o Germany
o U.K.
o France
o Spain
o Italy
o Rest of Europe (RoE)
Asia Pacific (APAC)
o Japan
o China
o India
o South Korea
o Rest of APAC
Latin America
o Argentina
o Brazil
o Rest of Latin America
Middle East & Africa
o South Africa
o UAE
o Saudi Arabia
o Rest of MEA
Component Insight
Software Domain to Account for the Largest Market Share Due to Increasing Number of Transforming Stadiums
Based on component, the market can be split into software and services.
In 2022, the software subsegment of the smart stadium industry generated the most money. Everyone attending a game or working at a stadium greatly profits from switching to digital. Technology for controlling parking, selling tickets, upgrading seats, and directing spectators are some areas where the smart stadium idea may be used. The list goes on and on, and it includes things like Wi-Fi, item purchases, smart lighting, an integrated security system, and the ability to place orders for meals and use the toilet without waiting in line.
The services industry is projected to expand at the fastest rate of all sectors throughout the projection horizon. Increased software deployment in the running of these stadiums has resulted in a corresponding rise in demand for services such as support, maintenance, and consulting, which are necessary to realize the benefits of the used software fully.
Deployment Insight
On-Premise Deployment to Handle Major Revenue Stream Owing to Better Operability
Based on the mode of payment, the global market can be fragmented across on-premise, cloud, and hybrid.
Regarding revenue, the on-premises category was the clear leader in 2022. Many sensors, cameras, and digital displays linked to various networks and computers make up the "smart" infrastructure of today's modern stadiums. It aids security officers in monitoring the crowd's actions by providing real-time data. The increased revenue share of the sector over the projected period may be attributed to the fact that all these devices are deployed on-premise, which necessitates considerable investment in hardware and software.
The cloud market category is expected to grow at a particularly rapid clip throughout the projection time frame. On top of the game, stadium owners and managers make stadium applications available to fans. At the same time, it makes it easier for employees to direct customers to the closest doors. Using the cloud, they can watch live streams, find their seats, and find parking spaces, all from the convenience of their smartphones. Because of these causes, cloud computing is expected to experience significant growth in the next years.
Regional Insights
North America to Produce Largest Market Hold Owing to Supportive Infrastructure
Based on geographical location, the global market can be aggregated across North America, Europe, Asia Pacific, Latin America, the Middle East and Africa.
The smart stadium market is predicted to be the greatest in Europe. Worldstadiums.com reports a total of 1,335 stadiums in the area. The number of major sports organizations and teams is the greatest in this region. Furthermore, sports clubs invest a large percentage of their cash in stadiums to provide a memorable experience for their supporters at the stadiums. Furthermore, Europe's stringent public safety standards have compelled governing and regulatory organizations to increase stadium and visitor safety during events and tournaments. The severe public safety restrictions imposed by the regulatory organizations likely are to thank for this expansion. In addition, the European market is propelled by the increased need for a pleasant watching experience and the expanding integration of social media with stadium technology.
Over the projection period, Asia Pacific is anticipated to grow at a substantial CAGR. Major competitions hosted by the Board of Control for Cricket in India (BCCI), Indian Premier League (IPL), New Zealand Cricket, Sahara Force India, and the Melbourne Cricket Association all use cutting-edge technology solutions. Countries like China, India, Australia, Singapore, and Japan are investing in stadium upgrades and new builds at the same time.
North America is expected to dominate the market during the forecast period significantly. The industry has tremendous potential for growth in this area due to the rapid evolution of IoT devices and systems and major events like the US Open Tennis.
Smart Stadium Industry Analysis
To penetrate unexplored areas, the leading players in the industry rely on strategic alliances and collaborations. Vodafone Group PLC, for instance, partnered with Intel Corporation to deliver smart arena services for the World Cup of FIFA in 2022, which will be held in Qatar.
More and more tournaments with huge prize pools and the rise of environmentally friendly policies in the Asia-Pacific region are creating profitable prospects for industry participants. Consolidation characterizes this sector since only a few companies offer most software and services. Consequently, these businesses recognize the need for R&D collaboration and investment to secure their market leadership positions.
Smart Stadium Market Recent Developments
• In June 2022, Vodafone Group PLC, for instance, partnered with Intel Corporation to deliver smart arena services for the World Cup of FIFA, which will be held in Qatar.
Global Smart Stadium Market Prominent Players
• Cisco (US)
• GP Smart Stadium (Netherlands)
• BM (US)
• Tech Mahindra (India)
• NEC (Japan)
• Cisco (US)
• Huawei (China)
• Intel (US)
• Fujitsu (Japan)
• Johnson Controls (Ireland)
• NTT (Japan)
• Ericsson (Sweden)
Frequently Asked Questions (FAQs)
At what rate will the Smart Stadium Market Expand?
According to Objective Market Research, the smart stadium market would expand at a CAGR of 21.0% throughout the anticipated time frame.
What are the factors driving the global Smart Stadium Market?
The global smart stadium market is expected to grow during the forecast period owing to the rising number of sporting events worldwide, consumers inclining towards wider technological aspects, and cheapening ticket prices.
Which segment accounted for the largest Smart Stadium Market share by Deployment?
The on-premise deployment will account for most of the global market during the forecast period. Modern stadiums' "smart" infrastructure consists of numerous sensors, cameras, and LCD screens connected to various networks and computers to aid with real-time surveillance.
What region holds the major share in the global market scape?
Europe will hold the dominant market share as it holds the largest stadiums and is considered a major sporting hub.
Which are the dominating players in the market during the forecast period?
Some market leaders in the global smart stadium market are Cisco (US), GP Smart Stadium (Netherlands), BM (US), Tech Mahindra (India), NEC (Japan), Cisco (US), and Huawei (China), among others.
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Table of Content
1. Introduction
1.1 Market Definition
1.2 Objective of the Study
1.3 Market Scope
1.4 Years Considered in the Study
1.4.1 Historic Year: 2019-2021
1.4.2 Base Year: 2022
1.4.3 Forecast Period: 2023-2030
1.5 Currency Used in the Study
1.6 Boundaries for the Study
1.7 Collaborators/Stakeholders/Benefactors
2. Research Methodology
2.1 Research Outline
2.2 Data Collection Methods
2.3 Data Sources
2.3.1 Secondary Sources
2.3.1.1 Paid Sources
2.3.1.2 Unpaid Sources
2.3.2 Primary Sources
2.4 Market Estimation Methodology
2.4.1 Top-Down Approach
2.4.2 Bottom-Up Approach
2.5 Data Triangulation
2.6 Assumptions of the Study
2.7 Limitations of the Study
3. Executive Summary
3.1 Market Outlook
3.2 Analysts Perspective
4. Market Overview
4.1 Market Dynamics
4.1.1 Drivers
4.1.1.1. Rising Number of Sporting Events
4.1.1.2. IoT-based Solutions
4.1.2. Restrain
4.1.2.1. Higher Initial Cost
4.1.3. Opportunities
4.1.3.1. Implementation of Green Initiatives
4.1.4. Impact of Market Dynamics
4.2. Impact of COVID-19 pandemic
4.3. Value Chain Analysis
4.4. Porter’s Five Forces Analysis
4.4.1. Bargaining Power of Buyers
4.4.2. Bargaining Power of Suppliers
4.4.3. Threat of Substitution
4.4.4. Threat of New Entrants
4.4.5. Competitive Rivalry
5. Global Smart Stadium Market Analysis & Forecast, by Component from 2019-2030 (in USD million)
5.1. Software
5.1.1. Stadium and Public Security
5.1.2. Automation
5.1.3. Event Management
5.1.4. Network Management
5.1.5. Others
5.2. Component
6. Global Smart Stadium Market Analysis & Forecast, by Services from 2019-2030 (in USD million)
6.1. Consulting
6.2. Deployment & Integration
6.3. Support & Maintenance
7. Global Smart Stadium Market Analysis & Forecast, by Deployment from 2019-2030 (in USD million)
7.1. On-Premise
7.2. Cloud
7.3. Hybrid
8. Global Smart Stadium Market Analysis & Forecast, by Region from 2019-2030 (in USD million)
8.1. North America
8.1.1. North America Smart Stadium Market Analysis & Forecast, By Country
8.1.1.1. U.S.
8.1.1.2. Canada
8.1.1.3. Mexico
8.1.2. North America Smart Stadium Market Analysis & Forecast, By Component
8.1.3. North America Smart Stadium Market Analysis & Forecast, By Services
8.1.4. North America Smart Stadium Market Analysis & Forecast, By Deployment
8.2. Europe
8.2.1. Europe Smart Stadium Market Analysis & Forecast, By Country
8.2.1.1. Germany
8.2.1.2. UK
8.2.1.3. France
8.2.1.4. Spain
8.2.1.5. Italy
8.2.1.6. Rest of Europe (RoE)
8.2.2. Europe Smart Stadium Market Analysis & Forecast, By Component
8.2.3. Europe Smart Stadium Market Analysis & Forecast, By Services
8.2.4. Europe Smart Stadium Market Analysis & Forecast, By Deployment
8.3. Asia-Pacific (APAC)
8.3.1. Asia-Pacific Smart Stadium Market Analysis & Forecast, By Country
8.3.1.1. Japan
8.3.1.2. China
8.3.1.3. India
8.3.1.4. South Korea
8.3.1.5. Rest of the APAC
8.3.2. Asia-Pacific Smart Stadium Market Analysis & Forecast, By Component
8.3.3. Asia-Pacific Smart Stadium Market Analysis & Forecast, By Services
8.3.4. Asia-Pacific Smart Stadium Market Analysis & Forecast, By Deployment
8.4. Latin America
8.4.1. Latin America Smart Stadium Market Analysis & Forecast, By Country/Region
8.4.1.1. Argentina
8.4.1.2. Brazil
8.4.1.3. Rest of Latin America
8.4.2. Latin America Smart Stadium Market Analysis & Forecast, By Component
8.4.3. Latin America Smart Stadium Market Analysis & Forecast, By Services
8.4.4. Latin America Smart Stadium Market Analysis & Forecast, By Deployment
8.5. Middle East & Africa
8.5.1. Middle East & Africa Smart Stadium Market Analysis & Forecast, By Country/Region
8.5.1.1. South Africa
8.5.1.2. UAE
8.5.1.3. Saudi Arabia
8.5.1.4. Rest of Middle East & Africa
8.5.1.1. South Africa
8.5.1.2. UAE
8.5.1.3. Saudi Arabia
8.5.1.4. Rest of Middle East & Africa
9. Competitive Landscape
9.1. Market Share Analysis (2022)
9.2. Market Positioning of Top Players (2022)
9.3. Key Developments & Growth Strategies (2020-2022)
9.3.1. Product Launches
9.3.2. Merges, Collaborations & Agreements
9.3.3. Expansion
9.4. SWOT Analysis
10. Company Profiles (Business Overview, Products Offered, Financial Details*, Recent Developments)
10.1. Cisco (US)
10.1.1. Company Snapshot
10.1.2. Business Overview
10.1.3. Financial Data
10.1.4. Key Products Offered
10.1.5. Recent Developments
10.2. GP Smart Stadium (Netherlands)
10.3. BM (US)
10.4. Tech Mahindra (India)
10.5. NEC (Japan)
10.6. Cisco (US)
10.7. Huawei (China)
10.8. Intel (US)
10.9. Fujitsu (Japan)
10.10. Johnson Controls (Ireland)
10.11. NTT (Japan)
10.12. Ericsson (Sweden)
10.13. Others
11. Appendix
11.1. Currency Exchange Rate to USD
11.2. Abbreviations
* Financial details captured might be subjected to information available and not be given for privately-held companies or for companies that do not report it in the public domain